What is Konnecto All About

 

What is Konnecto

                Konnecto Is a data and analytics platform that helps companies better understand the blueprint(customer journey) of both their customers and competitors before purchasing goods/services.

How does konnecto  work

                Konnecto makes use of artificial intelligence to study and analyze customers in relation to their products and those of their competitors. Studying what works for their competitors and what doesn’t and also what works for them and what doesn’t. In analyzing the customer journey  they help in getting you steps ahead of your competitors in areas you never knew you could take advantage of. They make use of a method called Zoom in/ Zoom out method.

What is the Zoom out/ Zoom in Method

                In a nut shell, This method comprises of observing the customers path from a “bird’s eye view”, identifying gaps/opportunities of potential customers (Zoom out) and identifying which opportunities to take advantage of and how exactly to do that. (Zoom in).

Zooming out

                Zooming out means taking a general look into the customer’s journey, taking note of the periods of the journey before the purchase of your products or that of your competitors. It could be 2 hours, 60 minutes , or even 2 minutes before purchase.

                Identifying the sections of the journey where you are losing customers to your competitors.  For example being able to identify a conversation, publisher, topic in which customers are engaged in and afterwards choose your competitors over you.

Zooming in.

                After Identifying those gaps/opportunities, the next thing to do is to find which one is most important to close and connect with the customers concerned.

                After Identifying the gaps, they can then be closed appropriately.

               

 Who is the CEO of konnecto?

                Erez Nahom is the a Co-founder and CEO of Konnecto. He is also a graduate of the of the the 8200, the Isreali Intelligence force where he was a QA and Intergration team leader. He has also worked as an Automation team leader in Vonage.

 

Why Was Konnecto Built

Konnecto was built for the following key reasons:

•                 Realizing that there is a huge blind spot for brands trying to understand how to get consumers to by their products.
•                 Want to help brands to get visibility into the earliest stages of the consumer journey.
•                 That is done by analyzing unexplored data sets from within the consumer digital footprint, and using machine learning to reverse engineer the full consumer journey.

Main Advantage of using Konnecto

•                 This gives brands an opportunity to improve their marketing strategy, their customer acquisition, their product lunch and basically finally get visibility in areas that they did not realize they had no idea about.
•                 It also helps companies to be steps ahead of competitors at all times and that is simply awesome.

Who is konnecto affiliated with.

                When Konnecto was lunched, many companies reached out to them like, Fortune 500, automotive, insurance, small medium businesses. But they decided to first affiliate with Fortune 500 brands like Mercedes, Coca-Cola and others, before expanding to different locations and companies around the globe. This was so as to focus their efforts in order to show the biggest value.

What makes konnecto special?

                Transparency and Visibility:         Much care is given to providing value in the context of collecting, anonymising and protecting data. They managed to invent a new way to get to know the customer, in a way that is beautiful, ethical and fully transparent,

What is the Vision of Konnecto

                Konnecto hast the visioin of being the biggest and best consumer intelligence platform in the world.